Malaysia
Airlines is offering discounts of up to 60% on online bookings for one million
domestic tickets from next month until July 31 next year. Its
managing director Idris Jala said the new fare structure was on a one-way basis.
Existing full fares have been increased by an average of 15% and 30% for economy
and business classes, with multi-tiered fares offering discounts of 10% to 60%.
The nine different fares cater for
the different market segments and are classified as business, business plus, economy,
flex saver (higher fare), flex saver (lower fare), saver plus, websaver (a) and
websaver (b). Under websaver (a), a ticket has to be purchased 10 days in advance,
and under websaver (b) 14 days in advance. MAS'
revised one-way economy class online fares start from as low as RM59 for travel
within Sabah and Sarawak, RM69 for travel within Peninsular Malaysia and RM99
for travel between the peninsula and Sabah and Sarawak. MAS
will waive the RM14 in administration fees per sector for online bookings. Economy
class one-way fares transacted through MAS' 24-hour Call Centre and traditional
distribution channels start from RM79 for travel within Sabah and Sarawak, RM89
for travel within Peninsular Malaysia and RM149 for travel between the peninsula
and Sabah and Sarawak. The "micro-segmentised"
fare system has been rationalised for the domestic network covering 23 routes.
"Although full fares for economy
and business class have been raised to a weighted average of 15% and 30%, respectively,
our customers will continue to enjoy one of the lowest domestic airfares in the
world," Idris stressed. He said
that from the airline's research, Malaysia was second to Thailand in terms of
average domestic fares. It costs RM0.63 per mile in Thailand and RM0.71 in
Malaysia while Japan is the highest at RM43.41 per mile. "When
we reviewed our domestic fares, we took into consideration that the travelling
public wanted more affordable choices. We went through cost-cutting measures that
positively affected both our Business Turnaround Plan and our fares," he
said. In addition to the fares offered
through traditional distribution channels, the airline has also introduced fares
exclusive to its website www. malaysiaairlines.com. In
addition, the airline is continuing its existing discounts on normal economy class
fares for senior citizens, MPs, the blind and disabled, students, the media,
and the security forces, as well as for family travel. (News
extract from The Star dated 22 August 2006) |